LOGOS:
Logos are the company’s unique identity and through the colours, fonts and images they provide information about the company that allow the audience/customers who identify and recognise the company’s brand. Logos are used in the company in advertising and marketing materials. Good logos should be unique and noticeable to potential customers, the logos should also be able to help to convey some information about the company or be designed in a way that gives some sense of meaning about the company or industry. Logos are the company’s overall brand identity. I appears on stationery, websites and advertising, for this reason, a good logo will lead the company into a success as it shows the audience the company’s visual presentation.
As customers grow to know and trust a specific brand, they’re more likely to respond positively and recognise the company by their logo which leads to increased sales and improved mind share within the target market. Also, having a good logo shows a degree of professionalism that will attract the audience more.
Some celebrities will use logos in order to be recognised. This will make them more popular, more interesting and will make them more recognisable as wherever they’ll see the logo, they’ll think of them. It also defines their personality, what music they record and might reveal their initials so that the audience is familiar with the artist.