As this is a trap song, the artist's image can only be one. They are mostly young black males that wear dark coloured clothes, looking dangerous, aggressive and serious. When looking at my artists I want people to feel exactly that as I want the trap music video to be very much alike to the tradition trap videos. When looking at my artist I want people to know that he's part of a gang, someone who traps, smokes, drinks, parties, makes money etc. as that's what images other artists get in trap music videos. This means I have to know how to make the camera shots right, where to film the music video and how by using the right shots and camera angles. The artist himself must have a lot of confidence to ensure the audience that the artist is naturally like that as if they're watching a real trap music video.