The digipak helps the audience too understand what the artist is doing through the CDs, the front cover image, the back cover, title, list of songs, colours etc. so that it makes it clear to the audience whether it’s what they’re looking for and to attract the specific target market that the artist wants to attract by getting them to buy their digipak. By buying the digipak, it’ll allows the customer to understand more produce, the singer, the songs and the meaning of the album rather than just paying for the album which will get the audience more involved by reading the little booklet inside of the digipak. This allows the artist to put their message across that they wanted to give to their audience through the: title of the album, title of the songs, order of the songs, colours, font, front and back cover image etc. which will allow the audience to understand the message of their music they’re making. Digipaks attract the non-fans too which attracts much more people and increases their sales and add interest onto the artist.